ZEDRA’s Joanne Fairbairn Named DC Committee Chair and Appointed to PLSA Policy Board

12 January 2024

ZEDRA today announced the appointment of Joanne Fairbairn, Client Director, to Chair of the Pensions & Lifetime Savings Association (PLSA) Defined Contribution (DC) Committee. Joanne has been a committee member since 2018.

She has also been appointed a member of the PLSA‘s Policy Board.

Kim Nash, Managing Director of ZEDRA Governance, commented, “The PLSA plays a crucial role in the industry in shaping the future of pensions in the UK. With the UK Government recently announcing significant reforms on the horizon for DC pension Joanne’s elevation to Chair of the DC Committee comes at a pivotal time for the DC pension landscape.

It is well deserved recognition of her extensive experience and expertise and testament to her dedication and influence in this field. This appointment also underscores ZEDRAs own commitment and dedication to the development of the pensions industry for the best interest of clients and stakeholders.

We are proud to have Joanne represent us on such an influential platform and look forward to seeing what the committee will achieve for DC pension scheme members.”

Joanne Fairbairn added: “I am delighted to be given the opportunity to Chair this important committee. With DC scheme value expected to triple over the next decade, we will gave a lot of work to do to address the challenges and opportunities that lie ahead for all DC savers in the UK. I’m looking forward to working with my fellow committee members, the industry at large, and PLSA to drive the energy and innovation required.”

Joanne is an experienced pension professional with 30 years in the pension industry. She joined ZEDRA in January 2021 from Marks and Spencer where she was Head of Pensions. Prior to that she spent 12 years at Tesco as Group International and UK Corporate Pension Manager. Before moving inhouse she spent 14 years as an Actuary and Consultant at Mercer.

Joanne is a Fellow of the Institute & Faculty of Actuaries and an accredited Member of the Association of Professional Trustees.


Notes to Editors

For more information, please contact:


Kate Boyle

07930 442 883