Welcoming ZEDRA’s New Group Head of Marketing & Client Experience 

Michelle joined ZEDRA in 2022 and formerly held the position of Client Development Director where she was responsible for designing, developing and implementing client programmes to enhance client experiences. She has now taken on an expanded role and will lead ZEDRA’s newly combined Group Marketing & Client Experience team and global strategy.

Michelle has significant experience in B2B marketing, client experience and client development roles within professional services (including at Grant Thornton and BDO) and is particularly familiar working within global multi-disciplined businesses. In her new role, she will be responsible for developing and executing marketing plans that align with ZEDRA’s growth objectives. This includes overseeing brand management, digital marketing, communications, advertising, events and public relations.

Additionally, she will continue to lead the client experience initiatives, working closely with teams across the organisation to ensure exceptional service and satisfaction for all clients.

Michelle Panayi the new Group Head of Marketing and Client Experience commented, “I’m thrilled to lead such a talented team, and excited to have the opportunity to further drive innovation, service excellence and revenue growth through ZEDRA’s marketing strategies and client experience initiatives.”

Michelle will report directly to the Group Head of Commercial, Richard Wakeham, who commented, “Michelle is a valued team member, and her promotion further reinforces our commitment to delivering an integrated and enhanced experience for our clients and partners.”