ZEDRA launches in London

One of the most notable spaces in London, the V&A never fails to impress – the fully branded cocktail event, devised to officially launch ZEDRA and celebrate the continuation of the firm’s trusted relationships in the city, was like nothing seen before. Guests mingled and networked throughout the evening under the Dome with its soaring ceilings, marble flooring and classical architecture, complete with the impressive Dale Chihuly glass sculpture.

The launch event was all about highlighting ZEDRA to its distinguished industry insiders as well as introducing its product services to a new wider audience.

“As the Victoria & Albert Museum continues to evolve and adapt to the new conditions of the 21st century, the opportunity of opening up to new audiences as well as industry leaders creates interest. It is all about combining the new and the old seamlessly. ZEDRA is the youngest trust, corporate and fund service providers in the industry today with an unequivocal heritage which dates back almost 70 years. ZEDRA is one of the closest followed and fastest growing trust, corporate and fund service firms around.” said ZEDRA CEO Niels Nielsen.

The Dome was exquisitely decorated and featured mammoth floral displays and branded banners which hung majestically from the ceiling. The champagne was flowing with delicious seasonal canapés served throughout the night, complete with a Gin Bar where dedicated mixologists created some signature ZEDRA gin cocktails.

The guests were unanimous in their praise for not only the imposing, yet unpretentious, setting, but also the hugely enjoyable entertainment provided the Greg Pearle Jazz Band performing such classic standards as Leonard Cohen’s ‘Hallelujah’ and Lou Reed’s ‘Perfect Day’ as well as some of his own work.