Charlotte Hultman
Group Head of Go-To-Market Strategy
Charlotte leads ZEDRA’s go-to-market strategy, shaping how the group connects with clients, enters new markets, and accelerates growth.
With a proven track record in market analysis, positioning, and commercial execution, Charlotte brings a strategic lens to service and product launches, client engagement, and revenue generation.
Passionate about aligning ZEDRA’s business vision with market opportunity, she ensures our offerings deliver maximum value and stand out in the competitive landscape.
Charlotte brings over 20 years of commercial leadership experience. Throughout her career, she has successfully developed and led strategic development initiatives across a range of sectors, including private wealth, real estate, private equity and global expansion.
Charlotte has worked for Vistra in Group Commercial Functions and more recently as Global Sector Head for Corporate Clients. She has also experience from private banking (Merrill Lynch & Danske Bank) as well as establishment and scaling of a Luxembourg fund administrator (Pandomus/Pandoo).