ZEDRA goes niche to make a splash in Hong Kong

17 Feb 2017

“Amid the welter of wealth management service providers in Hong Kong, a new name is looking to make its presence felt in the region,” writes Michael Stanhope for Hubbis in conversation with John Ashwood, ZEDRA Managing Director, Hong Kong.

Within the past 12 months, ZEDRA has joined the ranks to become a serious player in the trust, corporate and funds business in Asia.

Since being formed by a group of independent investors following the acquisition of Barclays trust business in January 2016, the firm, with its 11 jurisdictions based around the globe and its steadily increasing number of employees, has been acting to reach new markets. It has achieved this either by establishing its own offices, or acquiring local players to add scale quickly.

John Ashwood says, “Aside from our depth of expertise, our open communication and transparency in assisting clients is exceptional.”

ZEDRA has also set itself a mid-term goal of establishing a presence in every key financial hub in the world. As part of this vision, it is moving full throttle into Asia, with a new presence in Hong Kong, to add to the existing Singapore operation. Yet as it expands across the world, a key challenge the firm faces is to prove that it can compete with the best in these markets.

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